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Is Aritzia Fast Fashion?

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A young woman dressed in a bright red coat and black booties, holding a black handbag and walking in front of a concrete wall

Walking down Calgary streets, going to work, running errands, or having lunch, you’ll constantly walk by people sporting Aritzia. Arguably one of the most popular Canadian brands, Aritzia has amassed a large following on Instagram, where they show off their popular pieces, style inspiration, and more.

Aritzia refers to its brand as “everyday luxury” and has about 10 in-store brands to target fashion lovers, from the feminine silhouettes of Wilfred to the detailed tailoring of Babaton.

Their in-store shopping experience is unique. With carefully folded purchases in their crisp white bags, and mirrorless dressing rooms with concierge-style associates, each store is individually designed to feel like a standalone boutique.

While Aritzia may seem like a slow fashion brand with its curated shopping experience and “everyday luxury” ethos, it is actually considered fast fashion due to its high production volume and constant adaptation to trends. Their physical stores are ever-expanding in stock, and their online store is a maze of fabrics and styles. To shop Aritzia in a more economical and sustainable way, you can find pre-loved pieces at The Peacock Boutique Consignment

Fast Fashion 101: What Is Fast Fashion?

At their core, fast fashion brands produce a high volume of clothes, emphasizing quantity over quality in their designs. Think H&M, Ardene, Shein, and so many more, who seemingly have a revolving door of stock every week.

These brands capitalize on social media’s fashion trends, and hold their manufacturing practices as a closely guarded secret. They typically sell at unbelievably low prices to draw in consumers. Yet, their impact on the environment is incredibly damaging given the volume of clothes they produce, and many of these garments end their short lives in a landfill.

Fashion hauls continue to be popular content on social media in 2024, and typically involve creators showing off bulk purchases from these types of fast fashion stores and online retailers.

Is Aritzia Fast Fashion?

Aritzia is a grey area—their prices are higher than many fast fashion brands, they have an entire sustainability page on their website, and their clothes tend to last and are high-quality.

A woman using her laptop to shop for clothes on top of a heap of clothing.

However, they produce an excessive amount of clothes, highly driven by ever-changing trends and celebrity culture. But even though Aritzia can be considered fast fashion, their clothes are staples in any wardrobe. Their timeless designs rise above the trends and create a culture all of their own.

Unlike other fast fashion brands, Aritzia garments are well-constructed, longer lasting, and they have many timeless, classic designs. They carry a range of brands, including:

  • Babaton
  • Tna
  • TnAction
  • Sunday Best
  • Wilfred
  • Denim Forum
  • Talula
  • Auxiliary

As far as fast fashion brands go, Aritzia brands can stay in circulation far longer than Gap, Urban Outfitters, Old Navy, and other fast fashion brands, making Aritzia preloved pieces a staple at The Peacock Boutique Consignment. Your personal style, and fashion trends in general can change frequently, but your Aritzia garments may fit seamlessly in someone else’s closet.

Consign Your Pre-Loved Aritzia Pieces

Aritzia pieces are highly sought after, and since they’re longer-lasting, you can find like-new pieces secondhand. At The Peacock Boutique, we’re proud to accept well-cared-for Aritzia clothes from any of their brands. We price your items fairly, and you’ll receive 40% of the sale price.

Our 3 locations carry Aritzia pieces at a fraction of the original price, and you’re doing your part to keep clothes in circulation. Instead of hitting the mall, visit our locations to browse Aritzia and other brands you love for less. Each location has unique stock, so take a trip to Kensington, Beltline, and Inglewood for the best finds, and contact us with questions about consignment.

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The Peacock Consignment Boutique

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The Peacock Consignment Boutique

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