Second-hand shopping is as popular as ever, and for good reason! It has become a go-to experience for people who want to look fashionable, save money, and help the planet all at once.
But not all second-hand finds are the same. Some brands shine brighter, offering timeless style, durability, and undeniable value even in their second life.
At The Peacock Boutique Consignment, we have curated an impressive collection of pre-loved gems, from high-end designers to sought-after boutique brands.
But what makes some brands better for buying pre-loved? It comes down to quality, popularity, and timeless style.
From Aritzia to vintage Coach, boho-chic designs from Free People, or whimsical quality dresses from Reformation, you will surely find a treasure of your own from our carefully curated collection.
Aritzia
When it comes to a Canadian favourite, Aritzia takes the cake.
Known for their elevated basics and trendy, minimalist designs, Aritzia’s pieces are perfect for anyone building a capsule wardrobe. Whether it’s a chic Wilfred blouse or a pair of perfectly tailored Babaton trousers, their styles remain timeless, making them a steal when bought second-hand.
Aritzia’s garments (especially their older collections) prioritize quality fabrics like silks, cotton, and wool blends, so they hold up well over time. Plus, buying second-hand means snagging that piece you might have missed during its original release (think Le Fou by Wilfred’s whimsical designs).
Lululemon
If you’re after comfortable yet stylish activewear, Lululemon is always a score. Their leggings, hoodies, and sports bras are built for functionality but designed with enough fashion flair for everyday wear, not just your yoga class.
Lululemon’s high-performance fabrics, like their sweat-wicking Luon and Nulu materials, are made to last. Not to mention, there is no better feeling than finding a pair of discontinued Lululemon pieces (think their old align fabric, unlimit leggings, or their French Press colour).
Besides, shopping second-hand lets you enjoy these durable staples without the hefty price tag!
Coach
Coach is known for its quality leather goods and accessories, and after their resurgence these past few years, the brand has become iconic for its timeless designs.
Coach crafts their products with premium materials, meaning they are built to last. Even second-hand pieces (bonus points if from a 90s collection) often look just as polished as new ones, making them a wise investment for anyone on a budget.
Whether you’re looking for classic handbags, wallets, or belts, shopping Coach second-hand is a great way to snag quality, long-lasting luxury items for less.
Everlane
Everlane is a brand known for its commitment to quality, timeless designs, and ethical production practices. Their pieces are crafted with premium materials like Italian leather, cashmere, and organic cotton, making them an excellent investment for any wardrobe.
Everlane’s focus on durability means their items often stand the test of time, even when purchased second-hand.
Pre-loved Everlane pieces can offer an affordable way to incorporate luxury basics into your wardrobe without compromising quality or sustainability. Look for their best-selling items like the Cashmere Crew or Day Glove Flats, staples that rarely go out of style.

Levi’s
A good pair of jeans never goes out of style, and Levi’s are the epitome of timeless denim. Not to mention, Stampede season is just around the corner.
Levi’s uses sturdy denim, offering years of wear. Nothing screams vintage and classic like finding a pair of perfectly worn-in Levi’s denim. Whether you’re into skinny jeans, classic 501s, or a vintage-inspired mom fit, Levi’s are always a smart investment.
Free People
Bohemian, flowy, and effortlessly cool, Free People’s distinctive style remains a hit second-hand. Their dresses, tunics, and cool graphic tees are practically made for treasure hunting in consignment stores.
Free People pieces feature beautiful prints and quality fabrics that age gracefully, so you can get that boho vibe at a more affordable price.
Danier
If you are after well-crafted leather jackets or accessories, Danier is a brand to have on your radar.
Leather can stand the test of time when taken care of, and Danier is no exception. Their clean, sophisticated style offers versatility for any wardrobe. With an emphasis on durability, Danier pieces age gracefully, often developing even more character over time.
Buying second-hand lets you enjoy their quality craftsmanship at a fraction of the price.
Anthropologie
Anthropologie is a go-to label for eclectic, bohemian-inspired pieces with a touch of elegance. The quality of their fabrics and designs means Anthropologie’s items tend to hold up well over time.
Buying second-hand gives you access to one-of-a-kind pieces that still feel fresh and stylish, all while being gentler on your wallet and the planet. From dresses to cozy knitwear, Anthropologie designs combine artistry and comfort seamlessly.
Reformation
Trendy yet timeless, Reformation is a favourite for those who want to make a fashion statement while being mindful of the planet. Their pieces are crafted using eco-friendly fabrics like Tencel and deadstock materials, making them a more sustainable choice.
Buying them second-hand doubles down on reducing waste and extending the lifecycle of their beautifully-made garments.
Known for their flirty dresses, chic tops, and effortlessly cool vibes, this brand perfectly balances style and sustainability. Since Reformation is always in demand, you can often find iconic designs at a fraction of the original price. It’s a win for your wardrobe and the environment!
Shop Smart, Shop Sustainable
Creating a sustainable wardrobe doesn’t have to mean sacrificing style or breaking the bank. You can find quality brands, special items, and timeless trends that reflect your personal style while doing good for the environment, simply by shopping second-hand.
If you are new to buying pre-loved, pay a visit to The Peacock Boutique Consignment at any of our three Calgary locations. With its curated selection of designer labels, durable staples, and trendy brands, you will surely find something you love.
For those looking to downsize their closet, our consignment program makes it easy to give your clothing a second life while supporting the local community.